URL

https://github.com/acmeyer/Conjoint-PDF-Generator-App

https://github.com/acmeyer/Conjoint-for-Qualtrics-Offline

What

A set of tools for conducting conjoint experiments in the field.

Why

There was a lack of tools available for conducting conjoint experiments in offline settings, such as in developing countries where internet access can be unreliable. So we created a set of tools for anyone needing to run conjoint experiments where they may not have internet access. Our paper about it is here.

Learnings

• There is still a large assumption that everyone, everywhere has access to the internet all the time.
• There is a gap between tools used for field experiments and technology available.
• Simple tools can have major impacts in this area of research.